Pricing

Start free. Then pick your plan.

A month of Pam running the office, on us. Then keep Pam, or keep just the diary.

Start your free month

No card · just you or your whole team · choose when the month ends

Prefer to see Pam on your own diary first? Request a demo →

First month free

Per instructor, per month

Pam plan

Pam runs the office

€49

Diary

You run the office

€19

Just you: €49 a month on Pam, €19 on the Diary. Three instructors: €147 on Pam, €57 on the Diary. Five: €245 and €95.

Pro rata by the day. Deactivate an instructor and they drop off the next invoice.

Pam plan

Pam runs the office.

Students book, move and cancel with Pam. Pam replies in seconds, keeps the diary clash-free and sends every message. You teach.

€49per instructor, per month

One saved €50 booking a month and Pam has paid for itself.

Bookings by WhatsApp, phone, email and the app, any hour
One Inbox — Pam answers, moves and cancels; you read along
Every confirmation and reminder, sent by Pam
Your school's own WhatsApp number and phone line
Follow-ups to people who went quiet
Everything in the Diary, RSA logging included

PamAshford Driving School · WhatsApp

Tuesday

Any chance I can move Thursday's lesson? Work thing21:14

No problem, Aoife. Ted has Thursday 4pm or Friday 10am — which suits?21:14

Friday 1021:15

Moved ✓ Friday 10:00 with Ted, pickup at Stephen's Green. I'll remind you the day before.21:15

What Ted saw

Aoife moved Thu 16:00 → Fri 10:00

Pam · WhatsApp · 21:15

One real school · a month of Pam

A working week of office time.

Five instructors, about 490 lessons a month, €245 on the Pam plan. Here's what Pam does for them — and what it would take by hand.

1,470 messagesa minute each24 h

280 booking, move and cancel chatsfour minutes each19 h

By hand, every month≈ 43 h

A working week, by hand. Pam does it for €245 a month.

What Pam did

1,470

messages sent

900 booking confirmations · 570 day-before reminders

280

lessons handled

36 booked · 208 moved · 36 cancelled

calls answered

while the team was in the car

One month, September 2026. Counts from the school's own Your school this week page.

Diary

Or keep just the diary.

You take the bookings and send the messages. Pamio keeps the diary tidy for the whole team.

€19per instructor, per month

Schedule, students and lesson notes, on every phone
RSA logging from your phone and Android Auto
Activity feed for the whole team
No Pam — every booking and move is yours
No confirmations or reminders to students

A busy day in the Pamio schedule: three instructors, 25 lessons, time off and the colour legend

Side by side

The difference, in one look.

	Pam plan	Diary
Bookings	Pam takes them, on WhatsApp, phone and email	You take them
Confirmations and reminders	Pam sends every one	You send them
Inbox	Every message and call, one place	—
Own WhatsApp number and phone line	Included	—
Follow-ups to people who went quiet	Pam chases	—
Schedule, students, lesson notes	Yes	Yes
RSA logging	Yes	Yes
Activity feed	Yes	Yes
Per instructor, per month	€49	€19

Questions

The things people ask.

What happens when the free month ends?

We remind you a week before and the day before. Pick a plan in Settings › Billing. Nothing is charged until you do.

Which plan is right for me?

Already taking bookings yourself and want a tidy shared diary, RSA logging and notes? The Diary. Want students to book, move and cancel by WhatsApp, phone or email, and be reminded the day before? The Pam plan.

Can I switch plans?

Any time, from Settings. Up takes effect today; down applies from the next invoice.

Are there booking limits?

No. Lessons, moves and reminders are all included on either plan.

Do instructors cost extra during the free month?

No. Bring the whole team from day one.

Can I cancel?

Any time, in two taps. You keep everything to the end of the month you've paid for, and your records stay yours.